Competitive Analyst Part of the CAQA group

Market analysis

Knowing where you sit before you decide where to go

Market and competitor analysis for education providers: scope overlap, pricing position, and where demand is actually moving.

IPractice areas

Where we work.

i

Scope mapping

Who else holds the qualifications you hold, and where they deliver them.

ii

Position

Pricing, delivery mode and cohort, compared honestly rather than favourably.

iii

Demand

Where enrolment is actually moving, from the data rather than the narrative.

IIWhat goes wrong

The failures worth knowing about in advance.

We list these publicly because most of the value of an adviser is knowing which mistakes are common, and that knowledge is not worth hiding.

Comparing against the wrong field

Your competitor is whoever the student is also considering, which is often not the provider you watch.

Adding scope to match a rival

Matching a competitor's scope without their cohort or delivery capability buys their costs without their revenue.

IIIHow we work

We tell you what we find.

Including when the answer is that you do not need the engagement you asked for. An adviser who never says that is not giving you information, they are giving you an invoice.

Scope of advice

We advise on regulation and practice. Where a matter needs a legal opinion or a financial audit, we will say so and stop rather than improvise.

Start a conversation.

Describe the situation. If it is outside what we do, we will tell you that and point you at who does.